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Showing posts from September, 2015

Starbucks Made Me a Marketer

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In Defence of Marketing
Why I am what I am, and I do what I do


I don't believe in marketing
I was walking down the street one day, when suddenly I found myself grabbed from behind. I'd seen the green van slow down in my peripheral vision and pull up beside me, but how could I have known? As the bag, steeped in the aroma of used coffee grounds, was pulled over my head and I was dragged, flailing, kicking, my muffled screams an ineffectual plea for help, I knew it was too late. Starbucks had me.
Ok, a sprinkling of artistic licence. It obviously wasn't like that at all. But if somebody had told me I would be working as a marketer ten years ago, I would've laughed in their face.  I would have told them that they would have had to drag me kicking and screaming to the Marketing brainwashing centre.  I had no idea that a coffee shop and my drinking habits would be instrumental in causing a shift in my perception and consequently in my career plans. 

Ten years ago I wou…