From here on in, I am going to be writing a little bit about what goes into marketing planning. I'm going to be working on a project for a friend and thought this would be a great opportunity to get the essentials down.
This isn't just for fun. This is a plan to be implemented in the big, real, scary world where consumers run, wild and free. So without anything business specific (because if I told you the details I would have to kill you), as I piece together all the information that I need, I am going to be leading you through the process to create a marketing plan. I will be following the rules, creating some and quite possibly breaking a few on the way.
It will be organic, pesticide-free and full of natural goodness. It won't be perfect. I may be making U-turns and possibly even W-turns. A journey of exploration as I investigate my market and you are welcome to join me on it.
....And as always, don't be shy if you want to know the whys and wherefores. There is no need to stand on ceremony in this corner of the blogosphere. I'm open to questions, criticisms and wtfs?