So obviously when I noticed there was an opportunity to attend an SEO and Digital Marketing course in Norwich, everything else went out the window and I was going to be there come hell or high water. Especially as it had the magic word "free" attached to it.
Here's just some of the useful, juicy stuff that was covered.......
• Relevancy and building authority
• Factors of a good content strategy and how to get over writer's block
• Lead generation
• Link building
I don’t think there was anything massively technical and Duncan Johnson from Yodelay made sure everyone knew what the terminology meant. Knowing a little html might be useful to put a few of the things into practice but you certainly didn't need to be an uber-geek to understand what was going on. Keir Harness talked through an excellent case study of where the psychology of consumers and subsequent improvements to the website content, design and SEO resulted in a much more effective site.
If people can't find your website because it is stuck way down on page 42 of Google and you feel that the information superhighway is leaving you floundering in the slow lane then you really should get on the course if you can. There were some dead handy tricks, tips and tools that I didn't know about. So, what am I doing sitting here telling you this?...I'm off to try to put some of it into practice and increase my marketing powers to levels of super-awesome.