Showing posts from 2013

Twitter Followers - Gotta Catch 'Em All

What conversations are you having with your Twitter followers?

Are you talking with them, or at them? Are you just collecting followers to broadcast at?  Have you gotta catch them all, like you are the ultimate Pokemon Master, or Mini Monsters or whatever it is the cool kids are collecting these days.

Do you have thousands of followers and you follow just a handful, because you quietly stopped following them hoping they didn't notice? Does that make you feel good?  Does that make you feel famous?  Are you convinced that you are important?

Guess again.

You are not seeing what people are saying.  About you, your products, your competitors.  Maybe you don't care and that's just fine.  If you can afford to be that arrogant, then good for you.

But while you are sitting on your lonely Twitter throne, your competitors are talking to your customers, engaging them, finding out who they are, asking what they want, what they would like, what they need, asking how they can do thin…

Free SEO and Digital Marketing Course in Norwich

I spent today at Yodelay's free Search Engine Optimisation (SEO) and Digital Marketing course that was held at Drayton Old Lodge.  I'm job-hunting at the moment you see.  Yes...I'm busy organising MobDevCon, but I lost my bread and butter job at the end of March.  This means that, on the downside I'm money poor.  But on the shiny upside I am fortunate to have time free to learn new things in an attempt to get my marketing job of dreaminess that still so stubbornly eludes me.

So obviously when I noticed there was an opportunity to attend an SEO and Digital Marketing course in Norwich, everything else went out the window and I was going to be there come hell or high water.  Especially as it had the magic word "free" attached to it. 

Here's just some of the useful, juicy stuff that was covered.......
•         Search Engine Optimisation •         Relevancy and building authority •         Factors of a good content strategy and how to get over writer's block • …

Sewell Barn - New Season 2013 - 2014

I got an invite to pop along to our local Sewell Barn Theatre.  They had an open launch afternoon to present all of the upcoming productions that will be making up next season’s performances.
I arrived fashionably late and decided to climb to a spot rather than wiggle past people and get in the way. A lovely lady gave me a hand clambering up to a seat.
I really wish I had had the forethought to pop my notebook in my bag on the way out of the house. There were so many exciting projects introduced that I couldn't possibly recall them all.  There were not only descriptions of all the plays being described by their directors but also lots of the details of the things that go on behind the scenes and requests for actors and actresses to take part.  I had to go look on the website to remind myself of the details.  

New Sewell Barn Productions for 2013 - 2014
There are nine new productions in the new season for 2013-14

Festen  By David Eldridge
The Cricket Match  By Alan Ayckbourn
The Shape of …

Start-up Lounge, City College Norwich

It's been a long time since I walked the halls of City College Norwich.  I did my GCSEs there, A levels and and Access Course before I went to university.  It has changed a lot since then.
Gone are the long, dark corridors of closed blue doors, replaced by open, airy, glass-fronted office spaces.  What I remember to be grey, dull walls are now light and above the doorways you can read positive and inspiring quotations.
There's a smell of Starbucks coffee down the hall and a hustling, bustling and friendly atmosphere.  The reception staff are authentic, happy and helpful.

The Start-up Lounge
I am there to meet up with Richard Steer who has offered to show me around their Start-Up Lounge.  I wait in the Advice Shop.  Full of colour, pot plants and Information about what's on in Norwich and the College.
I'd been excited since hearing about it.  I love the idea that the entrepreneurial spirit is being promoted in the college and ideas are being incubated and encouraged.
We walk …

MobDevCon - The Countdown

Mobile Development
Mobile technology is booming and the possibilities and opportunities available are endless. It is now widely accepted that the number of people accessing the internet via mobile devices will overtake those using fixed line PC connections by 2014. Companies need to decide on whether they want to implement mobile strategies. Mobile isn’t the future, mobile is now.

If you are serious about mobile development, don’t miss out on MobDevCon. This is the first
Mobile Development Conference to be held in Norfolk. We 
are bringing together some amazing speakers for you from as far away as Spain and the Netherlands, from Bristol and London to the home grown talent we are lucky to have right here on our doorstep in East Anglia.

MobDevCon is being held at Hethel Engineering Centre, near Lotus Cars in Norfolk. Hethel Engineering is a hub for engineering and manufacturing innovation in the region.

MobDevCon tickets
The Super Early Bird tickets for MobDevCon have sold out but there are s…

Perspective is EVERYTHING

Job hunting in today's climate of high unemployment is difficult. It's hard work and stressful.  There are so many people out there telling you what the best thing is to do to find employment and the best thing to put on your CV/Resume.  Trouble is, everyone is saying something different and it's difficult to push through the crap.

Richard St John gives a fantastic Ted Talk on Success and defines "crap" wonderfully as:

C:     Criticism
R:     Rejection
A:     Assholes
P:     Pressure

It goes for success in all areas of your life, including job hunting.  Sometimes you just have to push through the criticism, the rejections the assholes and the pressure to succeed..

Somebody looked over my CV and critiqued my personal statement.

Despite the fact it had secured me two big interviews, I was advised that I should rewrite it because, apparently, prospective employers might find it 'intimidating'.

I took it personally.  It was difficult not to.  It's my personal sta…

Like a Monkey with a New Banana

If I told you I had a secret that would make people talk to you, make them like you, make them warm to you.  It would make you sexier, help you live longer and  it would make customers want to come back for more.  Of course, you would like that. Wouldn't you? Who wouldn't?  Well, everyone can do it but unfortunately, despite the fact that it is free and there is no secret (sorry), not everyone bothers.  
The power of a smile.  It's such an amazing thing yet it doesn't cost a penny.   Check out the video of Ron Gutman on The Hidden Power of Smiling.  It's an oldie Tedtalk but it's a good'n.
I was thinking about it on the way home from Wymondham on Monday.  What started as a solo visit to town to do a little research surprisingly turned out to be quite a social day.  The sun was shining, it was warm, I had no where to be and had the whole afternoon to wander around.
Everywhere I went I stopped and chatted to people.  In the coffee shop, at the bus stop in…

Silly Cow - Sewell Barn Theatre 13 April 2013

Silly Cow at The Sewell Barn Theatre was a satire that I must admit appealed to my sometimes....ok, quite often, childish sense of humour.  Lines such as:

"I would happily trade a days delay in my affairs for the comforting sight of an English postman, labouring up my path, and laying his honest hands on my box"

had me sniggering into my Adnams.

The first half of the play zoomed by shockingly fast which I suppose is an indication of how enjoyable it was.  Times flies....and all that.

The story revolved around the day of the court case of nasty-piece-of-work journalist Doris Wallis.  Throughout the play we discover how Doris had spent her career dishing the dirt of the rich and famous for the amusement and entertainment of the general public who, of course, lapped it up making Doris a pseudo-celeb and household name to bored, bitchy gossips countrywide.  Arrogant and venomous Doris revels in the pain she causes to the celebs she preys on and proudly blurts out that "bog…

SyncIpswich - March 21st 2013


The view from the window of the The Eastern Enterprise Hub building, looking out over the Marina in Ipswich was amazing.  This is the view that you see as you look out over the Waterfront.  It is a brilliant venue and buzzing with entrepreneurial activity.

Introduction to SyncIpswich's Sponsors
As the sun went down on the horizon, people began arriving, quickly filling up the reception area with the happy bustle and technological chatter. And so began the very first SyncIpswich event.

Initially, before the presentation, there was a brief intro by Carl Farmer and the SyncIpswich sponsors, Smart421HTKChrysalis TechnologySyncNorwich and Suffolk Digital who enabled the very first SyncIpswich to be such an amazing success.  Their support enabled the event to be held at  such a fanastic venue and also provided the free beer that was so gratefully received.

Dan Wagner-Hall - Testing at Google
 I have seen Dan speak before at SyncNorwich.  He has such a great speaking style.  …

UK's First Programming Challenge For Girls (PC4G)

Alice at Fakenham High School
Today, at Fakenham High School in Norfolk, was the first time Programming Challenge for Girls (PC4G) had been run in the UK.    

PC4G uses a program called Alice, a user friendly programming environment created by the Carnegie-Mellon University, that enables people who have absolutely no programming experience to pick up basic object orientated programming skills.  

The PC4G website explains that it 

"wants girls to experience the fun of programming, and engage them before they make their senior high school subject choices. Its designed to be:

Educational  "

PC4G won a Google Roots in Science & Engineering Award 2013.

The girls at Fakenham High School had no idea what their day was going to entail initially.  They were taken aside and given a motivating talk about what women can achieve in IT.

The girls were then all divided into pairs and introduced to Alice.  They worked through the tutorials for the first section of the …

Audax Norfolk Mardle, 2 March 2013

A friend at work suggested we go do The Norfolk Mardle.  It's a route run by Audax UK.  A 109 kilometre route through some beautiful Norfolk countryside.  As I tend to do with most foolish suggestions, I agreed and found myself, courtesy of Andy loaning me his Boardman road bike, pootling through country lanes.

It was really tricky to get used to riding the bike at first.  I've never ridden using dropped handlebars, sidewards gear shifts and crazily thin tyres before.  Once I got the hang of it and stopped almost colliding with things it was quite cool. Especially leaning fully forward, racing insanely fast down hills and quietly pretending to myself that I was zooming around in Tron.

We started off as a nicely even four but lost Markus somewhere along the way.  That left Rolf, Bingo and I.  The day had started off really cloudy.  The road bike required so much less effort to ride than my usual single speed that I didn't get warm from effort so the cold felt much wors…

Call For Papers. Mobile Development Conference 2013

Conference: 3rd July 2013 Submission Deadline: 1st April 2013 Where: Hethel Engineering Centre, Norfolk
If you would like to be kept up-to-date about MobDevConf, please join our email list here and follow Naked Element Ltd. on twitter here.
Call for Papers & Speakers Naked Element Ltd. presents MobDevCon (website coming soon) the first Mobile Development Conference in Norfolk. The conference will be held on Wednesday 3rd of July at The Hethel Engineering Centre near Wymondham in Norfolk, UK. Naked Element would like to invite proposals for sessions.
The keynote has already been confirmed:
Neil Garner of local company Proxama, speaking on NFC (Near Field Communication)